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Digital Marketing & Marketing Ops
Drive measurable growth across channels and funnels.
Digital Marketers drive measurable growth through content, SEO, paid media, email and analytics. It blends creativity with data, offers strong remote and freelance options, and rewards people who can tie their work to revenue.
The complete Digital Marketing & Marketing Ops field roadmap - everything worth learning, from fundamentals to advanced. Highlighted core topics are the ones we take you through in the UstackSchool programme.
Core - taught in the programmeRecommendedOptional / advanced
1
Foundations
The marketing funnelICP & positioningBuyer personasValue propositionBrand strategy
2
Content Marketing
Content strategyCopywritingStorytellingBloggingVideo content
3
SEO
On-page SEOOff-page & backlinksKeyword researchTechnical SEOSEO tools (Ahrefs / SEMrush)Local SEO
4
Paid Advertising
Google AdsMeta AdsCampaign structureBidding strategiesRetargetingLinkedIn AdsTikTok Ads
5
Social Media
Social media strategyOrganic contentCommunity managementInfluencer marketingSocial listening
6
Email Marketing
Email campaignsSegmentationAutomation / dripNewslettersDeliverability
7
CRM & Lifecycle
HubSpot / SalesforceLead nurturingCustomer retentionLead scoring
8
Analytics & Data
GA4Attribution modellingConversion trackingUTM trackingA/B testingDashboards
9
Conversion & CRO
Landing pagesFunnel optimisationUX for conversionHeatmaps
10
Marketing Ops & Automation
Martech stackMarketing automationReportingZapier / Make
11
Get job-ready
Full campaign capstonePortfolioGoogle / Meta certificationsInterview prep
Tools & technologies
Google Analytics 4Google & Meta AdsSEO tools (Ahrefs/SEMrush)Email platformsCanvaHubSpotGoogle Search ConsoleLooker Studio
Ready to start the Digital Marketing & Marketing Ops path? Get the skills, portfolio and support to actually land the role.